Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing. This strategic shift […]
Month: October 2020
SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020
What is Voice Search? Why is it Important? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that […]
7 Social Media Activities You Can Do in Under 15 Minutes
How to Advertise on Social Media—A Marketer’s Quick-Start Guide
In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. […]
Why 75% of Your Marketing Emails Are Never Read
The Pandemic In-Box | Email Marketing Strategy During COVID-19
The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. Content needed to be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. For many, the fast-fix was a letter from leadership discussing how their company specifically would manage […]
Business Continuity | Reinvention & Digital Transformation
When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences, and […]
Why Digital Transformation Is Crucial for Marketing and Sales Alignment
Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization and no leadership should be looking to make these […]
Simple Link Building Tactics to Grow Brand Authority
It is no secret that link building is one of the most challenging, yet most vital tactics in search engine optimization. Google holds such high regard for high-quality backlinks, because they are the best indicators of whether or not your website is authoritative in the space. Through basic crowdsourcing, Google […]
Why Content Is at the Center of Modern Customer Journeys
The Experience Makers Live virtual conference held by Adobe this summer was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. But there was one major theme that seemed to be the red thread, and became the […]